Reliance Consumer Products Limited (RCPL) Acquires SIL Brand in a Strategic Move to Revitalize and Grow Iconic Indian Heritage Brands

Reliance Consumer Products Limited (RCPL) Acquires SIL Brand in a Strategic Move to Revitalize and Grow Iconic Indian Heritage Brands

Bengaluru, 22nd January 2025: In a strategic move to expand and strengthen its position in the

fast-growing consumer products segment, Reliance Consumer Products Limited (RCPL), has

announced the acquisition of SIL brand, a well-established food brand with a legacy of delivering

quality products.

This acquisition marks a significant milestone for RCPL in its pursuit of building a futuristic

business with a solid foundation, while also reviving and reintroducing India’s cherished heritage

brands to modern consumers. The addition of SIL brand and the diverse range of SIL products

will complement RCPL’s existing portfolio, which is built on a vision to empower everyday life with

global-quality offerings inspired by India, meant for the world at an honest price.

Empowering Heritage and Future Growth

RCPL’s vision for growth goes beyond just expansion—it is deeply rooted in its commitment to

restoring and nurturing iconic Indian brands that have stood the test of time by making it more

relevant to today’s consumer. With this acquisition, RCPL aims to bring new life to SIL Foods’

storied brand and build on its rich heritage, leveraging its scale, technological capabilities, and

deep understanding of the Indian consumer.

“Reliance Consumer Products is focused on building a business for the future while preserving

the rich cultural and culinary heritage of India,” said Mr. Ketan Mody, COO of Reliance

Consumer Products Limited. “SIL Foods, with its trusted legacy, offers an exciting opportunity

to bring iconic Indian flavours and products back to consumers in new and innovative formats.

We believe that with our expertise in consumer engagement, innovation, and distribution, we can

unlock the brand’s full potential and make it even more relevant in today’s fast-evolving

marketplace.”

Reviving and Reinventing Indian Brands

This acquisition is a part of RCPL’s broader strategy to reinvigorate and modernize some of

India’s most beloved heritage brands. With a strong focus on innovation, sustainability, and

consumer-centric offerings, RCPL is committed to making these brands relevant for a new

generation while staying true to their roots.

SIL Foods, with its extensive range of food products, is set to benefit from RCPL’s robust

infrastructure and pan-India presence. The company plans to enhance SIL Foods’ product

offerings through improved quality standards, wider distribution networks, and impactful

marketing campaigns, which will elevate the brand’s presence across the country.

“We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter

for SIL Foods,” said Mr. Ajay Mariwala, Managing Director of SIL Foods. “RCPL will help

breathe new life into the SIL brand by expanding its reach and bringing the authentic SIL products

to a broader, modern audience.”

Reliance Consumer Products Limited (RCPL) Acquires SIL Brand in a Strategic Move to Revitalize and Grow Iconic Indian Heritage Brands
Reliance Consumer Products Limited (RCPL) Acquires SIL Brand in a Strategic Move to Revitalize and Grow Iconic Indian Heritage Brands
Business National