{"id":9132,"date":"2024-01-16T10:14:18","date_gmt":"2024-01-16T10:14:18","guid":{"rendered":"https:\/\/jammubulletin.com\/site\/?p=9132"},"modified":"2024-01-16T10:14:18","modified_gmt":"2024-01-16T10:14:18","slug":"snow-snub-kashmirs-hopes-of-winter-tourism-melt-away","status":"publish","type":"post","link":"https:\/\/jammubulletin.com\/site\/snow-snub-kashmirs-hopes-of-winter-tourism-melt-away\/","title":{"rendered":"Snow snub: Kashmir\u2019s hopes of winter tourism melt away"},"content":{"rendered":"

SRINAGAR: The\u00a0<\/span>lack\u00a0<\/span><\/span>of\u00a0<\/span><\/span>snow<\/a>\u00a0<\/span><\/span>has\u00a0<\/span>severely\u00a0<\/span>impacted\u00a0<\/span><\/span>Kashmir’s\u00a0<\/a><\/span><\/span>tourism<\/a>\u00a0<\/span>sector,\u00a0<\/span><\/span>causing\u00a0<\/span><\/span>a\u00a0<\/span>flood\u00a0<\/span><\/span>of\u00a0<\/span><\/span>intended\u00a0<\/span><\/span>travellers\u00a0<\/span><\/span>to\u00a0<\/span>postpone\u00a0<\/span><\/span>and\u00a0<\/span><\/span>cancel\u00a0<\/span><\/span>their\u00a0<\/span>plans,\u00a0<\/span><\/span>which\u00a0<\/span><\/span>has\u00a0<\/span>affected\u00a0<\/span><\/span>hotels\u00a0<\/span><\/span>and\u00a0<\/span><\/span>tour\u00a0<\/span>companies.<\/span><\/span><\/span> <\/span><\/span><\/span>Local\u00a0<\/span>companies\u00a0<\/span><\/span>that\u00a0<\/span><\/span>depend\u00a0<\/span><\/span>heavily\u00a0<\/span><\/span>on\u00a0<\/span><\/span>winter\u00a0<\/span><\/span>travel\u00a0<\/span><\/span>were\u00a0<\/span>caught\u00a0<\/span><\/span>off\u00a0<\/span><\/span>guard\u00a0<\/span><\/span>by\u00a0<\/span>the\u00a0<\/span><\/span>sudden\u00a0<\/span><\/span>development.<\/span><\/span><\/span> <\/span><\/span><\/span>Kashmir’s\u00a0<\/span><\/span>once-thriving\u00a0<\/span><\/span>tourism<\/a>\u00a0<\/span>industry\u00a0<\/span><\/span>has\u00a0<\/span>suffered\u00a0<\/span><\/span>a\u00a0<\/span>great\u00a0<\/span>deal\u00a0<\/span><\/span>as\u00a0<\/span><\/span>a\u00a0<\/span>result\u00a0<\/span><\/span>of\u00a0<\/span><\/span>social\u00a0<\/span><\/a>media<\/a>\u00a0<\/span><\/span>posts\u00a0<\/span><\/span>expressing\u00a0<\/span><\/span>disbelief\u00a0<\/span><\/span>and\u00a0<\/span>sharing\u00a0<\/span><\/span>pictures\u00a0<\/span><\/span>of\u00a0<\/span><\/span>desolate\u00a0<\/span><\/span>surroundings.<\/span><\/span><\/span> <\/span><\/span><\/span>Kashmir’s\u00a0<\/span><\/span>well-known\u00a0<\/span>tourist\u00a0<\/span>attractions,\u00a0<\/span><\/span>including\u00a0<\/span><\/span>Pahalgam,\u00a0<\/span><\/span>Sonamarg,\u00a0<\/span><\/span>and\u00a0<\/span><\/span>Gulmarg<\/a>,\u00a0<\/span><\/span>a\u00a0<\/span>ski\u00a0<\/span>resort\u00a0<\/span><\/span>that\u00a0<\/span><\/span>has\u00a0<\/span>long\u00a0<\/span>drawn\u00a0<\/span><\/span>tourists\u00a0<\/span><\/span>from\u00a0<\/span><\/span>all\u00a0<\/span>over\u00a0<\/span><\/span>the\u00a0<\/span>world,\u00a0<\/span><\/span>have\u00a0<\/span>been\u00a0<\/span><\/span>negatively\u00a0<\/span>impacted\u00a0<\/span><\/span>by\u00a0<\/span><\/span>this\u00a0<\/span>year’s\u00a0<\/span><\/span>lack\u00a0<\/span>of\u00a0<\/span><\/span>snow.<\/span><\/span><\/span><\/span><\/span><\/span>Tourism\u00a0<\/span>stakeholders\u00a0<\/span><\/span>estimate\u00a0<\/span><\/span>that\u00a0<\/span>there\u00a0<\/span><\/span>has\u00a0<\/span>been\u00a0<\/span><\/span>a\u00a0<\/span>loss\u00a0<\/span><\/span>of\u00a0<\/span>over\u00a0<\/span><\/span>50%\u00a0<\/span><\/span>in\u00a0<\/span><\/span>leisure\u00a0<\/span>tourism\u00a0<\/span><\/span>enthusiasts\u00a0<\/span><\/span>and\u00a0<\/span><\/span>an\u00a0<\/span>80\u00a0<\/span><\/span>percent\u00a0<\/span><\/span>decline\u00a0<\/span>in\u00a0<\/span><\/span>adventure\u00a0<\/span>tourism\u00a0<\/span><\/span>enthusiasts.<\/span><\/span><\/span> <\/span><\/span><\/span>The\u00a0<\/span>effects\u00a0<\/span><\/span>are\u00a0<\/span>being\u00a0<\/span><\/span>felt\u00a0<\/span><\/span>throughout\u00a0<\/span><\/span>the\u00a0<\/span>region,\u00a0<\/span><\/span>affecting\u00a0<\/span><\/span>enterprises\u00a0<\/span><\/span>and\u00a0<\/span><\/span>changing\u00a0<\/span><\/span>the\u00a0<\/span>perception\u00a0<\/span><\/span>of\u00a0<\/span><\/span>Kashmir\u00a0<\/span><\/span>as\u00a0<\/span><\/span>a\u00a0<\/span>winter\u00a0<\/span>wonderland\u00a0<\/span><\/span>for\u00a0<\/span><\/span>tourists.<\/span><\/span><\/span> <\/span><\/span><\/span>Mushtaq\u00a0<\/span><\/span>Chaya,\u00a0<\/span><\/span>the\u00a0<\/span>chairman\u00a0<\/span><\/span>of\u00a0<\/span>the\u00a0<\/span><\/span>Jammu\u00a0<\/span>and\u00a0<\/span><\/a>Kashmir<\/a>\u00a0<\/span><\/span>Hoteliers\u00a0<\/span><\/span>Club,\u00a0<\/span><\/span>called\u00a0<\/span><\/span>the\u00a0<\/span>current\u00a0<\/span>state\u00a0<\/span><\/span>of\u00a0<\/span><\/span>affairs\u00a0<\/span><\/span>in\u00a0<\/span><\/span>Kashmir\u2014which\u00a0<\/span><\/span>is\u00a0<\/span>devoid\u00a0<\/span><\/span>of\u00a0<\/span><\/span>snow\u2014a\u00a0<\/span><\/span>recurrent\u00a0<\/span><\/span>nightmare.<\/span><\/span><\/span> <\/span><\/span><\/span>“As\u00a0<\/span><\/span>natural\u00a0<\/span>beauty,\u00a0<\/span><\/span>be\u00a0<\/span><\/span>it\u00a0<\/span><\/span>snow\u00a0<\/span><\/span>or\u00a0<\/span><\/span>greenery,\u00a0<\/span><\/span>is\u00a0<\/span><\/span>our\u00a0<\/span>unique\u00a0<\/span><\/span>selling\u00a0<\/span><\/span>proposition\u00a0<\/span><\/span>(USP),\u00a0<\/span><\/span>without\u00a0<\/span><\/span>it,\u00a0<\/span><\/span>our\u00a0<\/span>tourism\u00a0<\/span><\/span>product\u00a0<\/span><\/span>is\u00a0<\/span><\/span>nothing,”\u00a0<\/span><\/span>he\u00a0<\/span><\/span>stated.<\/span><\/span><\/span> <\/span><\/span><\/span>“The\u00a0<\/span>absence\u00a0<\/span><\/span>of\u00a0<\/span>the\u00a0<\/span><\/span>iconic\u00a0<\/span><\/span>snow-capped\u00a0<\/span><\/span>summits\u00a0<\/span><\/span>and\u00a0<\/span><\/span>slopes\u00a0<\/span><\/span>this\u00a0<\/span>year\u00a0<\/span><\/span>has\u00a0<\/span>left\u00a0<\/span><\/span>travellers\u00a0<\/span><\/span>dejected,\u00a0<\/span><\/span>resulting\u00a0<\/span>in\u00a0<\/span><\/span>a\u00a0<\/span>major\u00a0<\/span>decrease\u00a0<\/span><\/span>in\u00a0<\/span><\/span>tourist\u00a0<\/span><\/span>influx,\u00a0<\/span><\/span>estimated\u00a0<\/span><\/span>to\u00a0<\/span>be\u00a0<\/span><\/span>over\u00a0<\/span><\/span>50\u00a0<\/span>per\u00a0<\/span>cent.<\/span><\/span><\/span><\/span><\/span><\/span>There\u00a0<\/span><\/span>will\u00a0<\/span>be\u00a0<\/span><\/span>more\u00a0<\/span>deterioration\u00a0<\/span><\/span>if\u00a0<\/span><\/span>the\u00a0<\/span>current\u00a0<\/span>state\u00a0<\/span><\/span>of\u00a0<\/span><\/span>affairs\u00a0<\/span><\/span>continues,\u00a0<\/span><\/span>Chaya\u00a0<\/span><\/span>stated,\u00a0<\/span><\/span>adding\u00a0<\/span><\/span>that\u00a0<\/span><\/span>cancellations\u00a0<\/span><\/span>are\u00a0<\/span>becoming\u00a0<\/span><\/span>a\u00a0<\/span>regular\u00a0<\/span>occurrence\u00a0<\/span><\/span>and\u00a0<\/span><\/span>are\u00a0<\/span>mostly\u00a0<\/span>related\u00a0<\/span><\/span>to\u00a0<\/span>the\u00a0<\/span><\/span>lack\u00a0<\/span>of\u00a0<\/span><\/span>snowfall.<\/span><\/span><\/span> <\/span><\/span><\/span>The\u00a0<\/span>local\u00a0<\/span>communities\u00a0<\/span><\/span>who\u00a0<\/span><\/span>depend\u00a0<\/span>on\u00a0<\/span><\/span>tourism\u00a0<\/span><\/span>are\u00a0<\/span>affected\u00a0<\/span><\/span>economically\u00a0<\/span><\/span>as\u00a0<\/span><\/span>cancellations\u00a0<\/span><\/span>keep\u00a0<\/span><\/span>rising.<\/span><\/span><\/span> <\/span><\/span><\/span>Financial\u00a0<\/span>strain\u00a0<\/span><\/span>is\u00a0<\/span>experienced\u00a0<\/span><\/span>by\u00a0<\/span><\/span>hoteliers\u00a0<\/span><\/span>and\u00a0<\/span><\/span>retailers,\u00a0<\/span><\/span>and\u00a0<\/span>for\u00a0<\/span><\/span>many\u00a0<\/span>families,\u00a0<\/span><\/span>the\u00a0<\/span>lack\u00a0<\/span><\/span>of\u00a0<\/span><\/span>seasonal\u00a0<\/span><\/span>revenue\u00a0<\/span><\/span>has\u00a0<\/span>increased\u00a0<\/span><\/span>worries.<\/span><\/span><\/span> <\/span><\/span><\/span>Empty\u00a0<\/span><\/span>rooms\u00a0<\/span><\/span>and\u00a0<\/span><\/span>lonely\u00a0<\/span><\/span>slopes\u00a0<\/span><\/span>greet\u00a0<\/span><\/span>hotel\u00a0<\/span>owners\u00a0<\/span><\/span>in\u00a0<\/span><\/span>Gulmarg,\u00a0<\/span><\/span>a\u00a0<\/span><\/span>generally\u00a0<\/span><\/span>busy\u00a0<\/span><\/span>ski\u00a0<\/span><\/span>resort\u00a0<\/span><\/span>that\u00a0<\/span><\/span>is\u00a0<\/span>used\u00a0<\/span><\/span>to\u00a0<\/span><\/span>receiving\u00a0<\/span><\/span>enthusiastic\u00a0<\/span><\/span>skiers\u00a0<\/span><\/span>and\u00a0<\/span><\/span>snow\u00a0<\/span><\/span>enthusiasts.<\/span><\/span><\/span> <\/span><\/span><\/span>In\u00a0<\/span><\/span>Gulmarg,\u00a0<\/span><\/span>December\u00a0<\/span><\/span>was\u00a0<\/span>a\u00a0<\/span><\/span>busy\u00a0<\/span><\/span>month,\u00a0<\/span><\/span>and\u00a0<\/span>we\u00a0<\/span><\/span>anticipated\u00a0<\/span><\/span>a\u00a0<\/span>similar\u00a0<\/span><\/span>influx\u00a0<\/span><\/span>in\u00a0<\/span><\/span>January.<\/span><\/span><\/span><\/span><\/span><\/span>However, nature has dashed our hopes,” a hotelier said. Chairman Travel Agents Association of India (TAAI) J&K Chapter, Ather Yameen said potential visitors, upon learning about the absence of snowfall in Sonamarg, Gulmarg, or Pahalgam<\/a>, are cancelling their bookings. “This underscores the critical importance of environmental considerations in shaping the future of tourism in Kashmir,” he said.<\/p>\n

 <\/p>\n

\"
Snow snub: Kashmir\u2019s hopes of winter tourism melt away<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

SRINAGAR: The\u00a0lack\u00a0of\u00a0snow\u00a0has\u00a0severely\u00a0impacted\u00a0Kashmir’s\u00a0tourism\u00a0sector,\u00a0causing\u00a0a\u00a0flood\u00a0of\u00a0intended\u00a0travellers\u00a0to\u00a0postpone\u00a0and\u00a0cancel\u00a0their\u00a0plans,\u00a0which\u00a0has\u00a0affected\u00a0hotels\u00a0and\u00a0tour\u00a0companies. Local\u00a0companies\u00a0that\u00a0depend\u00a0heavily\u00a0on\u00a0winter\u00a0travel\u00a0were\u00a0caught\u00a0off\u00a0guard\u00a0by\u00a0the\u00a0sudden\u00a0development. Kashmir’s\u00a0once-thriving\u00a0tourism\u00a0industry\u00a0has\u00a0suffered\u00a0a\u00a0great\u00a0deal\u00a0as\u00a0a\u00a0result\u00a0of\u00a0social\u00a0media\u00a0posts\u00a0expressing\u00a0disbelief\u00a0and\u00a0sharing\u00a0pictures\u00a0of\u00a0desolate\u00a0surroundings. Kashmir’s\u00a0well-known\u00a0tourist\u00a0attractions,\u00a0including\u00a0Pahalgam,\u00a0Sonamarg,\u00a0and\u00a0Gulmarg,\u00a0a\u00a0ski\u00a0resort\u00a0that\u00a0has\u00a0long\u00a0drawn\u00a0tourists\u00a0from\u00a0all\u00a0over\u00a0the\u00a0world,\u00a0have\u00a0been\u00a0negatively\u00a0impacted\u00a0by\u00a0this\u00a0year’s\u00a0lack\u00a0of\u00a0snow.Tourism\u00a0stakeholders\u00a0estimate\u00a0that\u00a0there\u00a0has\u00a0been\u00a0a\u00a0loss\u00a0of\u00a0over\u00a050%\u00a0in\u00a0leisure\u00a0tourism\u00a0enthusiasts\u00a0and\u00a0an\u00a080\u00a0percent\u00a0decline\u00a0in\u00a0adventure\u00a0tourism\u00a0enthusiasts. The\u00a0effects\u00a0are\u00a0being\u00a0felt\u00a0throughout\u00a0the\u00a0region,\u00a0affecting\u00a0enterprises\u00a0and\u00a0changing\u00a0the\u00a0perception\u00a0of\u00a0Kashmir\u00a0as\u00a0a\u00a0winter\u00a0wonderland\u00a0for\u00a0tourists. Mushtaq\u00a0Chaya,\u00a0the\u00a0chairman\u00a0of\u00a0the\u00a0Jammu\u00a0and\u00a0Kashmir\u00a0Hoteliers\u00a0Club,\u00a0called\u00a0the\u00a0current\u00a0state\u00a0of\u00a0affairs\u00a0in\u00a0Kashmir\u2014which\u00a0is\u00a0devoid\u00a0of\u00a0snow\u2014a\u00a0recurrent\u00a0nightmare. “As\u00a0natural\u00a0beauty,\u00a0be\u00a0it\u00a0snow\u00a0or\u00a0greenery,\u00a0is\u00a0our\u00a0unique\u00a0selling\u00a0proposition\u00a0(USP),\u00a0without\u00a0it,\u00a0our\u00a0tourism\u00a0product\u00a0is\u00a0nothing,”\u00a0he\u00a0stated. “The\u00a0absence\u00a0of\u00a0the\u00a0iconic\u00a0snow-capped\u00a0summits\u00a0and\u00a0slopes\u00a0this\u00a0year\u00a0has\u00a0left\u00a0travellers\u00a0dejected,\u00a0resulting\u00a0in\u00a0a\u00a0major\u00a0decrease\u00a0in\u00a0tourist\u00a0influx,\u00a0estimated\u00a0to\u00a0be\u00a0over\u00a050\u00a0per\u00a0cent.There\u00a0will\u00a0be\u00a0more\u00a0deterioration\u00a0if\u00a0the\u00a0current\u00a0state\u00a0of\u00a0affairs\u00a0continues,\u00a0Chaya\u00a0stated,\u00a0adding\u00a0that\u00a0cancellations\u00a0are\u00a0becoming\u00a0a\u00a0regular\u00a0occurrence\u00a0and\u00a0are\u00a0mostly\u00a0related\u00a0to\u00a0the\u00a0lack\u00a0of\u00a0snowfall. The\u00a0local\u00a0communities\u00a0who\u00a0depend\u00a0on\u00a0tourism\u00a0are\u00a0affected\u00a0economically\u00a0as\u00a0cancellations\u00a0keep\u00a0rising. Financial\u00a0strain\u00a0is\u00a0experienced\u00a0by\u00a0hoteliers\u00a0and\u00a0retailers,\u00a0and\u00a0for\u00a0many\u00a0families,\u00a0the\u00a0lack\u00a0of\u00a0seasonal\u00a0revenue\u00a0has\u00a0increased\u00a0worries. Empty\u00a0rooms\u00a0and\u00a0lonely\u00a0slopes\u00a0greet\u00a0hotel\u00a0owners\u00a0in\u00a0Gulmarg,\u00a0a\u00a0generally\u00a0busy\u00a0ski\u00a0resort\u00a0that\u00a0is\u00a0used\u00a0to\u00a0receiving\u00a0enthusiastic\u00a0skiers\u00a0and\u00a0snow\u00a0enthusiasts. In\u00a0Gulmarg,\u00a0December\u00a0was\u00a0a\u00a0busy\u00a0month,\u00a0and\u00a0we\u00a0anticipated\u00a0a\u00a0similar\u00a0influx\u00a0in\u00a0January.However, nature has dashed our hopes,” a hotelier said. Chairman Travel Agents Association of India (TAAI) J&K Chapter, Ather Yameen said potential visitors, upon learning about the absence of snowfall in Sonamarg, Gulmarg, or Pahalgam, are cancelling their bookings. “This underscores the critical […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[67,15,89],"tags":[],"class_list":["post-9132","post","type-post","status-publish","format-standard","hentry","category-header","category-jammu-and-kashmir","category-national"],"gutentor_comment":0,"yoast_head":"\nSnow snub: Kashmir\u2019s hopes of winter tourism melt away<\/title>\n<meta name=\"description\" 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