{"id":10749,"date":"2024-02-12T05:57:07","date_gmt":"2024-02-12T05:57:07","guid":{"rendered":"https:\/\/jammubulletin.com\/site\/?p=10749"},"modified":"2024-02-12T05:57:07","modified_gmt":"2024-02-12T05:57:07","slug":"cs-inaugurates-saras-aajeevika-2-0-showcasing-rural-women-entrepreneurs-talents","status":"publish","type":"post","link":"https:\/\/jammubulletin.com\/site\/cs-inaugurates-saras-aajeevika-2-0-showcasing-rural-women-entrepreneurs-talents\/","title":{"rendered":"CS inaugurates SARAS Aajeevika 2.0, showcasing rural women entrepreneurs’ talents"},"content":{"rendered":"

JAMMU: The\u00a0<\/span>second\u00a0<\/span><\/span>edition\u00a0<\/span><\/span>of\u00a0<\/span>the\u00a0<\/span><\/span>SARAS\u00a0<\/span><\/span>Aajeevika\u00a0<\/span><\/span>Mela,\u00a0<\/span><\/span>a\u00a0<\/span><\/span>colourful\u00a0<\/span><\/span>11-day\u00a0<\/span><\/span>event\u00a0<\/span><\/span>that\u00a0<\/span><\/span>highlights\u00a0<\/span><\/span>the\u00a0<\/span>tenacity\u00a0<\/span><\/span>and\u00a0<\/span><\/span>inventiveness\u00a0<\/span><\/span>of\u00a0<\/span><\/span>rural\u00a0<\/span>women\u00a0<\/span><\/span>entrepreneurs,\u00a0<\/span><\/span>was\u00a0<\/span>officially\u00a0<\/span>opened\u00a0<\/span><\/span>today\u00a0<\/span><\/span>by\u00a0<\/span><\/span>Chief\u00a0<\/span>Secretary\u00a0<\/span><\/span>Atal\u00a0<\/span><\/span><\/a>Dulloo<\/a>.<\/span><\/span><\/span> <\/span><\/span><\/span>The\u00a0<\/span>show,\u00a0<\/span><\/span>which\u00a0<\/span><\/span>echoed\u00a0<\/span><\/span>the\u00a0<\/span>idea\u00a0<\/span><\/span>of\u00a0<\/span><\/span>“vocal\u00a0<\/span><\/span>for\u00a0<\/span><\/span>local,”\u00a0<\/span><\/span>was\u00a0<\/span>organised\u00a0<\/span><\/span>by\u00a0<\/span>the\u00a0<\/span><\/span>Jammu\u00a0<\/span>&\u00a0<\/span>Kashmir\u00a0<\/span><\/span>Rural\u00a0<\/span><\/span>Livelihoods\u00a0<\/span><\/span>Mission\u00a0<\/span><\/span>(JKRLM)\u00a0<\/span><\/span>under\u00a0<\/span><\/span>the\u00a0<\/span>Department\u00a0<\/span><\/span>of\u00a0<\/span><\/span>Rural\u00a0<\/span>Development\u00a0<\/span><\/span>&\u00a0<\/span><\/span>Panchayti\u00a0<\/span><\/span>Raj.\u00a0<\/span><\/span>It\u00a0<\/span><\/span>welcomed\u00a0<\/span><\/span>a\u00a0<\/span>wide\u00a0<\/span>range\u00a0<\/span><\/span>of\u00a0<\/span><\/span>artistic,\u00a0<\/span><\/span>creative,\u00a0<\/span><\/span>cultural,\u00a0<\/span><\/span>and\u00a0<\/span><\/span>culinary\u00a0<\/span><\/span>creations.<\/span><\/span><\/span> <\/span><\/span><\/span>Dr.\u00a0<\/span><\/span>Shahid\u00a0<\/span><\/span>Iqbal\u00a0<\/span><\/span>Choudhary,\u00a0<\/span><\/span>Secretary\u00a0<\/span><\/span>of\u00a0<\/span>the\u00a0<\/span><\/span>Rural\u00a0<\/span>Development\u00a0<\/span><\/span><\/a>Department<\/a>\u00a0<\/span><\/span>and\u00a0<\/span><\/span>Panchayati\u00a0<\/span>Raj,\u00a0<\/span><\/span>Indu\u00a0<\/span><\/span>Kanwal\u00a0<\/span><\/span>Chib,\u00a0<\/span><\/span>Mission\u00a0<\/span><\/span>Director\u00a0<\/span><\/span>of\u00a0<\/span><\/span>the\u00a0<\/span><\/span>J&K\u00a0<\/span><\/span>Rural\u00a0<\/span><\/span>Livelihoods\u00a0<\/span><\/span>Mission,\u00a0<\/span><\/span>Mridhu\u00a0<\/span><\/span>Slathia,\u00a0<\/span><\/span>Additional\u00a0<\/span><\/span>Mission\u00a0<\/span><\/span>Director\u00a0<\/span><\/span>of\u00a0<\/span><\/span>JKRLM\u00a0<\/span><\/span>Jammu,\u00a0<\/span><\/span>Riyaz\u00a0<\/span><\/span>Ahmad\u00a0<\/span><\/span>Beigh,\u00a0<\/span><\/span>and\u00a0<\/span>other\u00a0<\/span><\/span>concerned\u00a0<\/span>parties\u00a0<\/span><\/span>accompanied\u00a0<\/span><\/span>him.<\/span><\/span><\/span><\/span><\/span><\/span>During\u00a0<\/span><\/span>the\u00a0<\/span>opening\u00a0<\/span>ceremony,\u00a0<\/span><\/span>the\u00a0<\/span>Chief\u00a0<\/span>Secretary\u00a0<\/span><\/span>underlined\u00a0<\/span><\/span>the\u00a0<\/span>importance\u00a0<\/span><\/span>of\u00a0<\/span>the\u00a0<\/span><\/span>exhibition\u00a0<\/span><\/span>as\u00a0<\/span><\/span>a\u00a0<\/span>venue\u00a0<\/span><\/span>for\u00a0<\/span><\/span>rural\u00a0<\/span>women\u00a0<\/span><\/span>to\u00a0<\/span>showcase\u00a0<\/span>and\u00a0<\/span>sell\u00a0<\/span><\/span>their\u00a0<\/span>goods\u00a0<\/span><\/span>from\u00a0<\/span><\/span>all\u00a0<\/span>across\u00a0<\/span><\/span>the\u00a0<\/span>nation,\u00a0<\/span><\/span>including\u00a0<\/span><\/span>Jammu\u00a0<\/span>and\u00a0<\/span>Kashmir.<\/span><\/span><\/span> <\/span><\/span><\/span>He\u00a0<\/span><\/span>emphasised\u00a0<\/span><\/span>how\u00a0<\/span>crucial\u00a0<\/span><\/span>it\u00a0<\/span>is\u00a0<\/span><\/span>to\u00a0<\/span>give\u00a0<\/span><\/span>rural\u00a0<\/span>women\u00a0<\/span><\/span>more\u00a0<\/span>exposure\u00a0<\/span><\/span>and\u00a0<\/span><\/span>assistance\u00a0<\/span><\/span>in\u00a0<\/span>order\u00a0<\/span><\/span>to\u00a0<\/span>guarantee\u00a0<\/span><\/span>their\u00a0<\/span>independence.<\/span><\/span><\/span> <\/span><\/span><\/span>Atal\u00a0<\/span><\/span>Dulloo\u00a0<\/span><\/span>personally\u00a0<\/span><\/span>inspected\u00a0<\/span><\/span>booths\u00a0<\/span><\/span>from\u00a0<\/span><\/span>fifteen\u00a0<\/span><\/span>states,\u00a0<\/span><\/span>as\u00a0<\/span>well\u00a0<\/span>as\u00a0<\/span><\/span>those\u00a0<\/span><\/span>from\u00a0<\/span><\/span>every\u00a0<\/span>district\u00a0<\/span><\/span>in\u00a0<\/span><\/span>Jammu\u00a0<\/span>&\u00a0<\/span>Kashmir\u00a0<\/span><\/span>and\u00a0<\/span><\/span>Ladakh,\u00a0<\/span><\/span>Uttarakhand<\/a>.<\/span><\/span><\/span> <\/span><\/span><\/span>He\u00a0<\/span><\/span>spoke\u00a0<\/span><\/span>with\u00a0<\/span><\/span>exhibitors,\u00a0<\/span><\/span>asking\u00a0<\/span><\/span>about\u00a0<\/span><\/span>the\u00a0<\/span>distinctiveness\u00a0<\/span><\/span>of\u00a0<\/span><\/span>their\u00a0<\/span>products\u00a0<\/span><\/span>and\u00a0<\/span><\/span>praising\u00a0<\/span><\/span>their\u00a0<\/span>spirit\u00a0<\/span><\/span>of\u00a0<\/span><\/span>entrepreneurship.<\/span><\/span><\/span> <\/span><\/span><\/span>Subsequently,\u00a0<\/span><\/span>the\u00a0<\/span>Chief\u00a0<\/span>Secretary\u00a0<\/span><\/span>visited\u00a0<\/span><\/span>the\u00a0<\/span>food\u00a0<\/span><\/span>stalls,\u00a0<\/span><\/span>which\u00a0<\/span><\/span>served\u00a0<\/span><\/span>authentic\u00a0<\/span><\/span>Jammu\u00a0<\/span><\/span>&\u00a0<\/span><\/span>Kashmiri\u00a0<\/span>cuisine\u00a0<\/span><\/span>in\u00a0<\/span>addition\u00a0<\/span><\/span>to\u00a0<\/span>traditional\u00a0<\/span><\/span>treats\u00a0<\/span><\/span>from\u00a0<\/span><\/span>other\u00a0<\/span>states.<\/span><\/span><\/span><\/span><\/span><\/span>This\u00a0<\/span>endeavour\u00a0<\/span><\/span>encourages\u00a0<\/span><\/span>economic\u00a0<\/span>development\u00a0<\/span><\/span>and\u00a0<\/span><\/span>cross-cultural\u00a0<\/span>exchange\u00a0<\/span><\/span>in\u00a0<\/span><\/span>addition\u00a0<\/span>to\u00a0<\/span><\/span>showcasing\u00a0<\/span><\/span>the\u00a0<\/span>vast\u00a0<\/span>range\u00a0<\/span><\/span>of\u00a0<\/span><\/span>cuisine.<\/span><\/span><\/span> <\/span><\/span><\/span>The\u00a0<\/span><\/span>SARAS\u00a0<\/span><\/span>Aajeevika\u00a0<\/span><\/span>Mela,\u00a0<\/span><\/span>which\u00a0<\/span><\/span>showcases\u00a0<\/span><\/span>more\u00a0<\/span>than\u00a0<\/span>220\u00a0<\/span><\/span>rural\u00a0<\/span>women\u00a0<\/span><\/span>from\u00a0<\/span><\/span>15\u00a0<\/span>states,\u00a0<\/span><\/span>gives\u00a0<\/span><\/span>self-help\u00a0<\/span>group\u00a0<\/span><\/span>women\u00a0<\/span>artisans\u00a0<\/span><\/span>a\u00a0<\/span>stage\u00a0<\/span><\/span>on\u00a0<\/span>which\u00a0<\/span><\/span>to\u00a0<\/span>display\u00a0<\/span><\/span>their\u00a0<\/span><\/span>exceptional\u00a0<\/span><\/span>artistry,\u00a0<\/span><\/span>craftsmanship,\u00a0<\/span><\/span>and\u00a0<\/span><\/span>traditional\u00a0<\/span><\/span>abilities.<\/span><\/span><\/span> <\/span><\/span><\/span>With\u00a0<\/span><\/span>60\u00a0<\/span><\/span>distinct\u00a0<\/span><\/span>stalls\u00a0<\/span><\/span>showcasing\u00a0<\/span><\/span>a\u00a0<\/span>fusion\u00a0<\/span><\/span>of\u00a0<\/span>products\u00a0<\/span><\/span>from\u00a0<\/span><\/span>various\u00a0<\/span>parts\u00a0<\/span><\/span>of\u00a0<\/span><\/span>India,\u00a0<\/span><\/span>including\u00a0<\/span><\/span>40\u00a0<\/span><\/span>from\u00a0<\/span>outside\u00a0<\/span><\/span>the\u00a0<\/span>Union\u00a0<\/span><\/span>Territory\u00a0<\/span><\/span>of\u00a0<\/span><\/span>Jammu\u00a0<\/span>and\u00a0<\/span>Kashmir,\u00a0<\/span><\/span>the\u00a0<\/span>festival\u00a0<\/span><\/span>presents\u00a0<\/span><\/span>a\u00a0<\/span>rich\u00a0<\/span>tapestry\u00a0<\/span><\/span>of\u00a0<\/span><\/span>Pan\u00a0<\/span>India.<\/span><\/span><\/span> <\/span><\/span><\/span>Expect\u00a0<\/span><\/span>to\u00a0<\/span>see\u00a0<\/span><\/span>a\u00a0<\/span>wide\u00a0<\/span>variety\u00a0<\/span><\/span>of\u00a0<\/span><\/span>exquisitely\u00a0<\/span>made\u00a0<\/span><\/span>handloom\u00a0<\/span><\/span>and\u00a0<\/span><\/span>handicraft\u00a0<\/span><\/span>items,\u00a0<\/span><\/span>including\u00a0<\/span><\/span>textiles,\u00a0<\/span><\/span>ceramics,\u00a0<\/span><\/span>metalwork,\u00a0<\/span><\/span>woodworking,\u00a0<\/span><\/span>and\u00a0<\/span><\/span>paintings,\u00a0<\/span><\/span>when\u00a0<\/span>you\u00a0<\/span><\/span>visit\u00a0<\/span><\/span>the\u00a0<\/span><\/span>SARAS\u00a0<\/span><\/span>Aajeevika\u00a0<\/span><\/span>Mela.<\/span><\/span><\/span><\/span><\/span><\/span>Performances\u00a0<\/span><\/span>of\u00a0<\/span><\/span>traditional\u00a0<\/span>music\u00a0<\/span>and\u00a0<\/span>dance\u00a0<\/span><\/span>will\u00a0<\/span>enhance\u00a0<\/span><\/span>the\u00a0<\/span>lively\u00a0<\/span>atmosphere\u00a0<\/span><\/span>while\u00a0<\/span><\/span>honouring\u00a0<\/span><\/span>Jammu\u00a0<\/span>and\u00a0<\/span>Kashmir’s\u00a0<\/span><\/span>rich\u00a0<\/span><\/span>cultural\u00a0<\/span>legacy.<\/span><\/span><\/span> <\/span><\/span><\/span>The\u00a0<\/span>primary\u00a0<\/span>goals\u00a0<\/span><\/span>of\u00a0<\/span>the\u00a0<\/span><\/span>SARAS\u00a0<\/span><\/span>Aajeevika\u00a0<\/span><\/span>Mela\u00a0<\/span><\/span>are\u00a0<\/span><\/span>to\u00a0<\/span>give\u00a0<\/span><\/span>rural\u00a0<\/span>women\u00a0<\/span><\/span>a\u00a0<\/span>venue\u00a0<\/span><\/span>to\u00a0<\/span>showcase\u00a0<\/span><\/span>their\u00a0<\/span>wares,\u00a0<\/span><\/span>develop\u00a0<\/span><\/span>a\u00a0<\/span>market\u00a0<\/span><\/span>where\u00a0<\/span>they\u00a0<\/span><\/span>may\u00a0<\/span>sell\u00a0<\/span><\/span>their\u00a0<\/span>goods\u00a0<\/span><\/span>to\u00a0<\/span>consumers\u00a0<\/span><\/span>directly,\u00a0<\/span><\/span>and\u00a0<\/span>learn\u00a0<\/span><\/span>about\u00a0<\/span><\/span>the\u00a0<\/span>preferences\u00a0<\/span>and\u00a0<\/span>choices\u00a0<\/span><\/span>of\u00a0<\/span>their\u00a0<\/span><\/span>patrons.<\/span><\/span><\/span> <\/span><\/span><\/span>The\u00a0<\/span>Mela\u00a0<\/span><\/span>also\u00a0<\/span><\/span>seeks\u00a0<\/span><\/span>to\u00a0<\/span>improve\u00a0<\/span>and\u00a0<\/span>innovate\u00a0<\/span><\/span>items\u00a0<\/span><\/span>as\u00a0<\/span>well\u00a0<\/span>as\u00a0<\/span><\/span>hone\u00a0<\/span><\/span>the\u00a0<\/span>marketing\u00a0<\/span>skills\u00a0<\/span><\/span>of\u00a0<\/span><\/span>the\u00a0<\/span>rural\u00a0<\/span>women\u00a0<\/span><\/span>craftsmen.<\/span><\/span><\/span> <\/span><\/span><\/span>Along\u00a0<\/span>with\u00a0<\/span><\/span>encouraging\u00a0<\/span><\/span>financial\u00a0<\/span>independence,\u00a0<\/span><\/span>the\u00a0<\/span>fair\u00a0<\/span><\/span>offers\u00a0<\/span><\/span>members\u00a0<\/span>of\u00a0<\/span><\/span>self-help\u00a0<\/span>groups\u00a0<\/span><\/span>(SHGs)\u00a0<\/span><\/span>funded\u00a0<\/span><\/span>by\u00a0<\/span>the\u00a0<\/span><\/span>Jammu\u00a0<\/span>&\u00a0<\/span>Kashmir\u00a0<\/span><\/span>Rural\u00a0<\/span><\/span>Livelihoods\u00a0<\/span><\/span>Mission\u00a0<\/span><\/span>a\u00a0<\/span>venue\u00a0<\/span><\/span>to\u00a0<\/span>display\u00a0<\/span><\/span>and\u00a0<\/span><\/span>market\u00a0<\/span><\/span>their\u00a0<\/span>goods.<\/span><\/span><\/span> <\/span><\/span><\/span>Every\u00a0<\/span><\/span>stall\u00a0<\/span><\/span>at\u00a0<\/span>the\u00a0<\/span><\/span>Mela\u00a0<\/span><\/span>is\u00a0<\/span>run\u00a0<\/span><\/span>by\u00a0<\/span><\/span>strong,\u00a0<\/span>independent\u00a0<\/span>women\u00a0<\/span><\/span>members\u00a0<\/span>of\u00a0<\/span><\/span>SHGs,\u00a0<\/span><\/span>and\u00a0<\/span>they\u00a0<\/span><\/span>provide\u00a0<\/span><\/span>a\u00a0<\/span>variety\u00a0<\/span><\/span>of\u00a0<\/span>goods\u00a0<\/span><\/span>to\u00a0<\/span>suit\u00a0<\/span><\/span>a\u00a0<\/span>wide\u00a0<\/span>range\u00a0<\/span><\/span>of\u00a0<\/span><\/span>interests\u00a0<\/span><\/span>and\u00a0<\/span><\/span>preferences.<\/span><\/span><\/span> <\/span><\/span><\/span>In\u00a0<\/span><\/span>addition\u00a0<\/span>to\u00a0<\/span><\/span>sales\u00a0<\/span><\/span>and\u00a0<\/span><\/span>exhibitions,\u00a0<\/span><\/span>SARAS\u00a0<\/span><\/span>Aajeevika\u00a0<\/span><\/span>Jammu\u00a0<\/span><\/span>2.0\u00a0<\/span><\/span>will\u00a0<\/span>offer\u00a0<\/span><\/span>a\u00a0<\/span>range\u00a0<\/span><\/span>of\u00a0<\/span><\/span>cultural\u00a0<\/span>events\u00a0<\/span><\/span>and\u00a0<\/span><\/span>programmes\u00a0<\/span><\/span>to\u00a0<\/span>engage\u00a0<\/span><\/span>and\u00a0<\/span><\/span>amuse\u00a0<\/span><\/span>guests.<\/span><\/span><\/span> <\/span><\/span><\/span>Additionally,\u00a0<\/span><\/span>the\u00a0<\/span>organisers\u00a0<\/span><\/span>are\u00a0<\/span>dedicated\u00a0<\/span><\/span>to\u00a0<\/span>supporting\u00a0<\/span><\/span>eco-friendly\u00a0<\/span><\/span>behaviours,\u00a0<\/span><\/span>such\u00a0<\/span><\/span>using\u00a0<\/span><\/span>cloth\u00a0<\/span>bags\u00a0<\/span><\/span>and\u00a0<\/span><\/span>paper\u00a0<\/span><\/span>packing\u00a0<\/span><\/span>instead\u00a0<\/span>of\u00a0<\/span><\/span>plastic\u00a0<\/span>ones\u00a0<\/span><\/span>to\u00a0<\/span>reduce\u00a0<\/span><\/span>plastic\u00a0<\/span>usage.<\/span><\/span><\/span> <\/span><\/span><\/span>Systems\u00a0<\/span><\/span>for\u00a0<\/span><\/span>managing\u00a0<\/span><\/span>waste\u00a0<\/span><\/span>will\u00a0<\/span><\/span>be\u00a0<\/span><\/span>implemented\u00a0<\/span><\/span>to\u00a0<\/span><\/span>guarantee\u00a0<\/span><\/span>hygienic\u00a0<\/span><\/span>conditions\u00a0<\/span><\/span>and\u00a0<\/span><\/span>cleanliness\u00a0<\/span><\/span>during\u00a0<\/span><\/span>the\u00a0<\/span><\/span>event.<\/span><\/span><\/span> <\/span><\/span><\/span>Every\u00a0<\/span>day\u00a0<\/span><\/span>from\u00a0<\/span><\/span>10\u00a0<\/span>a.m.\u00a0<\/span><\/span>to\u00a0<\/span><\/span>8:00\u00a0<\/span>p.m.,\u00a0<\/span><\/span>the\u00a0<\/span><\/span>SARAS\u00a0<\/span><\/span>Aajeevika\u00a0<\/span><\/span>Mela\u00a0<\/span><\/span>will\u00a0<\/span>be\u00a0<\/span><\/span>open,\u00a0<\/span><\/span>giving\u00a0<\/span><\/span>guests\u00a0<\/span><\/span>the\u00a0<\/span>chance\u00a0<\/span><\/span>to\u00a0<\/span>peruse\u00a0<\/span><\/span>about\u00a0<\/span>60\u00a0<\/span><\/span>stalls\u00a0<\/span><\/span>showcasing\u00a0<\/span><\/span>a\u00a0<\/span>range\u00a0<\/span><\/span>of\u00a0<\/span><\/span>art\u00a0<\/span>and\u00a0<\/span>craft.<\/span><\/span><\/span> <\/span><\/span><\/span>Furthermore,\u00a0<\/span><\/span>a\u00a0<\/span>session\u00a0<\/span><\/span>aimed\u00a0<\/span>at\u00a0<\/span><\/span>improving\u00a0<\/span><\/span>the\u00a0<\/span>marketing\u00a0<\/span><\/span>abilities\u00a0<\/span><\/span>of\u00a0<\/span>women\u00a0<\/span><\/span>from\u00a0<\/span><\/span>self-help\u00a0<\/span>groups\u00a0<\/span><\/span>will\u00a0<\/span>be\u00a0<\/span><\/span>arranged.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"CS
CS inaugurates SARAS Aajeevika 2.0, showcasing rural women entrepreneurs’ talents<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

JAMMU: The\u00a0second\u00a0edition\u00a0of\u00a0the\u00a0SARAS\u00a0Aajeevika\u00a0Mela,\u00a0a\u00a0colourful\u00a011-day\u00a0event\u00a0that\u00a0highlights\u00a0the\u00a0tenacity\u00a0and\u00a0inventiveness\u00a0of\u00a0rural\u00a0women\u00a0entrepreneurs,\u00a0was\u00a0officially\u00a0opened\u00a0today\u00a0by\u00a0Chief\u00a0Secretary\u00a0Atal\u00a0Dulloo. The\u00a0show,\u00a0which\u00a0echoed\u00a0the\u00a0idea\u00a0of\u00a0“vocal\u00a0for\u00a0local,”\u00a0was\u00a0organised\u00a0by\u00a0the\u00a0Jammu\u00a0&\u00a0Kashmir\u00a0Rural\u00a0Livelihoods\u00a0Mission\u00a0(JKRLM)\u00a0under\u00a0the\u00a0Department\u00a0of\u00a0Rural\u00a0Development\u00a0&\u00a0Panchayti\u00a0Raj.\u00a0It\u00a0welcomed\u00a0a\u00a0wide\u00a0range\u00a0of\u00a0artistic,\u00a0creative,\u00a0cultural,\u00a0and\u00a0culinary\u00a0creations. Dr.\u00a0Shahid\u00a0Iqbal\u00a0Choudhary,\u00a0Secretary\u00a0of\u00a0the\u00a0Rural\u00a0Development\u00a0Department\u00a0and\u00a0Panchayati\u00a0Raj,\u00a0Indu\u00a0Kanwal\u00a0Chib,\u00a0Mission\u00a0Director\u00a0of\u00a0the\u00a0J&K\u00a0Rural\u00a0Livelihoods\u00a0Mission,\u00a0Mridhu\u00a0Slathia,\u00a0Additional\u00a0Mission\u00a0Director\u00a0of\u00a0JKRLM\u00a0Jammu,\u00a0Riyaz\u00a0Ahmad\u00a0Beigh,\u00a0and\u00a0other\u00a0concerned\u00a0parties\u00a0accompanied\u00a0him.During\u00a0the\u00a0opening\u00a0ceremony,\u00a0the\u00a0Chief\u00a0Secretary\u00a0underlined\u00a0the\u00a0importance\u00a0of\u00a0the\u00a0exhibition\u00a0as\u00a0a\u00a0venue\u00a0for\u00a0rural\u00a0women\u00a0to\u00a0showcase\u00a0and\u00a0sell\u00a0their\u00a0goods\u00a0from\u00a0all\u00a0across\u00a0the\u00a0nation,\u00a0including\u00a0Jammu\u00a0and\u00a0Kashmir. He\u00a0emphasised\u00a0how\u00a0crucial\u00a0it\u00a0is\u00a0to\u00a0give\u00a0rural\u00a0women\u00a0more\u00a0exposure\u00a0and\u00a0assistance\u00a0in\u00a0order\u00a0to\u00a0guarantee\u00a0their\u00a0independence. Atal\u00a0Dulloo\u00a0personally\u00a0inspected\u00a0booths\u00a0from\u00a0fifteen\u00a0states,\u00a0as\u00a0well\u00a0as\u00a0those\u00a0from\u00a0every\u00a0district\u00a0in\u00a0Jammu\u00a0&\u00a0Kashmir\u00a0and\u00a0Ladakh,\u00a0Uttarakhand. He\u00a0spoke\u00a0with\u00a0exhibitors,\u00a0asking\u00a0about\u00a0the\u00a0distinctiveness\u00a0of\u00a0their\u00a0products\u00a0and\u00a0praising\u00a0their\u00a0spirit\u00a0of\u00a0entrepreneurship. Subsequently,\u00a0the\u00a0Chief\u00a0Secretary\u00a0visited\u00a0the\u00a0food\u00a0stalls,\u00a0which\u00a0served\u00a0authentic\u00a0Jammu\u00a0&\u00a0Kashmiri\u00a0cuisine\u00a0in\u00a0addition\u00a0to\u00a0traditional\u00a0treats\u00a0from\u00a0other\u00a0states.This\u00a0endeavour\u00a0encourages\u00a0economic\u00a0development\u00a0and\u00a0cross-cultural\u00a0exchange\u00a0in\u00a0addition\u00a0to\u00a0showcasing\u00a0the\u00a0vast\u00a0range\u00a0of\u00a0cuisine. The\u00a0SARAS\u00a0Aajeevika\u00a0Mela,\u00a0which\u00a0showcases\u00a0more\u00a0than\u00a0220\u00a0rural\u00a0women\u00a0from\u00a015\u00a0states,\u00a0gives\u00a0self-help\u00a0group\u00a0women\u00a0artisans\u00a0a\u00a0stage\u00a0on\u00a0which\u00a0to\u00a0display\u00a0their\u00a0exceptional\u00a0artistry,\u00a0craftsmanship,\u00a0and\u00a0traditional\u00a0abilities. With\u00a060\u00a0distinct\u00a0stalls\u00a0showcasing\u00a0a\u00a0fusion\u00a0of\u00a0products\u00a0from\u00a0various\u00a0parts\u00a0of\u00a0India,\u00a0including\u00a040\u00a0from\u00a0outside\u00a0the\u00a0Union\u00a0Territory\u00a0of\u00a0Jammu\u00a0and\u00a0Kashmir,\u00a0the\u00a0festival\u00a0presents\u00a0a\u00a0rich\u00a0tapestry\u00a0of\u00a0Pan\u00a0India. Expect\u00a0to\u00a0see\u00a0a\u00a0wide\u00a0variety\u00a0of\u00a0exquisitely\u00a0made\u00a0handloom\u00a0and\u00a0handicraft\u00a0items,\u00a0including\u00a0textiles,\u00a0ceramics,\u00a0metalwork,\u00a0woodworking,\u00a0and\u00a0paintings,\u00a0when\u00a0you\u00a0visit\u00a0the\u00a0SARAS\u00a0Aajeevika\u00a0Mela.Performances\u00a0of\u00a0traditional\u00a0music\u00a0and\u00a0dance\u00a0will\u00a0enhance\u00a0the\u00a0lively\u00a0atmosphere\u00a0while\u00a0honouring\u00a0Jammu\u00a0and\u00a0Kashmir’s\u00a0rich\u00a0cultural\u00a0legacy. The\u00a0primary\u00a0goals\u00a0of\u00a0the\u00a0SARAS\u00a0Aajeevika\u00a0Mela\u00a0are\u00a0to\u00a0give\u00a0rural\u00a0women\u00a0a\u00a0venue\u00a0to\u00a0showcase\u00a0their\u00a0wares,\u00a0develop\u00a0a\u00a0market\u00a0where\u00a0they\u00a0may\u00a0sell\u00a0their\u00a0goods\u00a0to\u00a0consumers\u00a0directly,\u00a0and\u00a0learn\u00a0about\u00a0the\u00a0preferences\u00a0and\u00a0choices\u00a0of\u00a0their\u00a0patrons. The\u00a0Mela\u00a0also\u00a0seeks\u00a0to\u00a0improve\u00a0and\u00a0innovate\u00a0items\u00a0as\u00a0well\u00a0as\u00a0hone\u00a0the\u00a0marketing\u00a0skills\u00a0of\u00a0the\u00a0rural\u00a0women\u00a0craftsmen. Along\u00a0with\u00a0encouraging\u00a0financial\u00a0independence,\u00a0the\u00a0fair\u00a0offers\u00a0members\u00a0of\u00a0self-help\u00a0groups\u00a0(SHGs)\u00a0funded\u00a0by\u00a0the\u00a0Jammu\u00a0&\u00a0Kashmir\u00a0Rural\u00a0Livelihoods\u00a0Mission\u00a0a\u00a0venue\u00a0to\u00a0display\u00a0and\u00a0market\u00a0their\u00a0goods. Every\u00a0stall\u00a0at\u00a0the\u00a0Mela\u00a0is\u00a0run\u00a0by\u00a0strong,\u00a0independent\u00a0women\u00a0members\u00a0of\u00a0SHGs,\u00a0and\u00a0they\u00a0provide\u00a0a\u00a0variety\u00a0of\u00a0goods\u00a0to\u00a0suit\u00a0a\u00a0wide\u00a0range\u00a0of\u00a0interests\u00a0and\u00a0preferences. In\u00a0addition\u00a0to\u00a0sales\u00a0and\u00a0exhibitions,\u00a0SARAS\u00a0Aajeevika\u00a0Jammu\u00a02.0\u00a0will\u00a0offer\u00a0a\u00a0range\u00a0of\u00a0cultural\u00a0events\u00a0and\u00a0programmes\u00a0to\u00a0engage\u00a0and\u00a0amuse\u00a0guests. Additionally,\u00a0the\u00a0organisers\u00a0are\u00a0dedicated\u00a0to\u00a0supporting\u00a0eco-friendly\u00a0behaviours,\u00a0such\u00a0using\u00a0cloth\u00a0bags\u00a0and\u00a0paper\u00a0packing\u00a0instead\u00a0of\u00a0plastic\u00a0ones\u00a0to\u00a0reduce\u00a0plastic\u00a0usage. Systems\u00a0for\u00a0managing\u00a0waste\u00a0will\u00a0be\u00a0implemented\u00a0to\u00a0guarantee\u00a0hygienic\u00a0conditions\u00a0and\u00a0cleanliness\u00a0during\u00a0the\u00a0event. Every\u00a0day\u00a0from\u00a010\u00a0a.m.\u00a0to\u00a08:00\u00a0p.m.,\u00a0the\u00a0SARAS\u00a0Aajeevika\u00a0Mela\u00a0will\u00a0be\u00a0open,\u00a0giving\u00a0guests\u00a0the\u00a0chance\u00a0to\u00a0peruse\u00a0about\u00a060\u00a0stalls\u00a0showcasing\u00a0a\u00a0range\u00a0of\u00a0art\u00a0and\u00a0craft. Furthermore,\u00a0a\u00a0session\u00a0aimed\u00a0at\u00a0improving\u00a0the\u00a0marketing\u00a0abilities\u00a0of\u00a0women\u00a0from\u00a0self-help\u00a0groups\u00a0will\u00a0be\u00a0arranged.  <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[67,15,89],"tags":[],"class_list":["post-10749","post","type-post","status-publish","format-standard","hentry","category-header","category-jammu-and-kashmir","category-national"],"gutentor_comment":0,"yoast_head":"\nCS inaugurates SARAS Aajeevika 2.0, showcasing rural women<\/title>\n<meta name=\"description\" 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